48 Park Avenue, East 21st Street, Apt. 304
London NY 10016
Phone: +1 408 996 1010
Fax: +1 408 996 1010
We recognize that our BAXBO Authorized Resellers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, BAXBO wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from BAXBO Resellers.
To protect the investment of our Authorized Resellers and BAXBO’s brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”). BAXBO established this MAP Policy due to the fact that reseller advertising and sales practices that promote BAXBO products primarily on the basis of price could be detrimental to resellers’ service and support efforts and BAXBO’s competitive position. Such activities can be harmful to BAXBO’s brand, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. BAXBO believes that these practices are unfair and thus discourages such efforts.
BAXBO, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP Policy, if that reseller intentionally advertises any MAP Product below its MAP price. BAXBO is confident that this program will strengthen its competitiveness and benefit all of its resellers.
Official Policy and Guidelines
Additional guidelines related to the MAP Policy are as follows: